Today’s podcast episode will help you answer this vital question: How do I Make my ESL Teaching Business Stand out in a Crowded Market?
The problem you might be facing:
- You are in a crowded English class marketplace.
There are likely hundreds…thousands of teachers or schools around you competing for the students you are seeking.
- Most of these companies make the mistake of competing on price – we’ll give you classes cheaper than company X, Y, Z.
There are other ways to compete that will protect your income, and actually enable you to charge more if you get it right!
It might be helpful to think about a soundboard, and each point on your soundboard is something about your business that can be adjusted.
Some common settings
What you offer – English classes
How much you charge
How you offer your classes- in your location? Their location? Coffee shop? School?
Materials You use.
OTHER – why, who, relationship
From our Sponsor:
Do you need help in selling your services as a freelance English teacher? Would you like to follow a tried and true process that will help you attract new clients to you instead of you coming off as just another pushy or annoying sales person – then you’ll love this e-book: 3 Simple But Powerful Sales Secrets Every Freelance ESL Teacher Must Know To Get New Students.
Compete on WHY
What’s your ‘why’ behind what you do? Why are you an English teacher? What problem do you see that you want to fix? What motivates you to teach?
Are you telling your ‘why’ story on your website? When you are talking with prospects?
KNOW Your Why – people who agree with what you believe or who are touched by your why will be drawn to you!
My why: The student, not the school, is the focus of everything we do.
Compete on Who you serve
Most ESL companies out there will take in anyone and everyone willing to pay them, right? It’s one size fits all!
Why don’t you change that by becoming an expert at serving Hotel reception workers? Or by helping kids with autism? Or by helping nurses/doctors learn English for medical needs?
The point: differentiate yourself be being hyper focused.
Listen to your heart – what are you passionate about?
Who have you served in the past and LOVED?
WHAT have you done in the past that you loved – where you previous technical experience that you can bring to your classes? Are you a graphic designer? What if you provided English classes for graphic designers?
Compete On Relationship/Service
Most companies out there, especially mainstream ones, are terrible at service. IT’s their way – or you can work with someone else. They don’t care!
What if you moved the service button on your business to the max.
What if your company’s objective was to serve students and other people involved in ways they never thought possible?
Being available to answer questions
Meeting with key people to your business – parents, HR managers etc, on a regular basis just to see how they are making out, and what you can do to serve them better?
Being completely friendly and personable – develop relationships with the people you serve! Don’t treat them ‘like a client.’ Treat them the way you would like to be treated.
Resources from today:
Simon Sinek Ted Talk – www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
Please join Our free Facebook community for Freelance English Teachers:www.facebook.com/groups/eslfreelancer
Today’s sponsor: The ebook: 3 Sales Secrets Every Freelance English Teacher Needs to Know to Get More Students. freelanceslteacher.com/store